Cinemagram, a start-up based in Montreal, which now moves to San Francisco, today announced a series of 8.5 million $ A tour via AllThingsD. The investment comes from Menlo Ventures, Khosla Ventures, real ventures and Atlas and means as an exception followed capital decidedly reserved climate after the round of the seed of a startup. What is the secret of Cinemagram?
The app is a cinemagraph generator. If you are not familiar with the term, which is basically a fancy GIF. The concept was popularized by Jamie Beck and Kevin Burg, fashion photographers who created dramatic moving images that areas of functionality of the movement in static scenes in otherwise. Cinemagraph was among the first to bring this concept to mobile via an Instagram application devices, although the concept was also developed by a Toronto studio around the same time and hit the store of $ $ later app like Flixel database (which raised its initial funding in July, if the amount has not been released). I spoke with the two teams, who have differing views on what search users in this product category.
Cinemagram seems to be winning, which places emphasis on insights driven water and its early advantage arriving (even though rival Kinoptic in fact earlier he and Flixel database). The $ $ app has recently claimed a rate of growth of approximately 100,000 new users per day according to AllThingsD, and which has since fallen to tens of thousands, growth remains stable. The $ $ app also abandoned earlier this year paid an employment to a freemium model, following the introduction of the basis of Flixel which began as a free application, and which probably enabled its growing adoption.
Much of the appeal of Cinemagram to investors, in addition to its resemblance with previous superstar Instagram, is that it manages to be a way for users to share video content like without having to use in the video. Few mobile video applications have managed to capture the consumer's attention spread for a long time and for good reason: it video, even mobile, is a tedious process that involves much more work than the picture alignment. With Cineamagram, users get a product that is almost as visually interesting as the video, but also much easier to produce and consume - time loading and bandwidth is below what you would get with full mobile video. And improvements to the product, including frequent to help image stabilization, updates mean that users can come quite easily to edge and do their own "cinemas" (what Cinemagram calls his GIF-like images) quickly.
Cinemagram plans for the funding would have been involved building on its back-end to manage the additional scale, according to co-founder Temo Chalasani speaking at AllThingsD. In a telephone interview I conducted with Charles, he said that the company is actively and aggressively hiring new talent as well.
"We have some of the highest interest in mobile social apps and they saw a team that we had and how we were able to produce and they have invested in this" chalasani added, discussing how this tour has gathered. "It was a long and gradual process where we have worked with our investors and they saw that we were able, rather than anything."
The company behind Cinemagram, Factyle, raised $ 150,000 in seed funding of actual businesses and raised a 1 million additional convertible note $ this summer from the same investors who participated in it. Shervin Pishevar's Menlo also joined the Cinemagram Committee as part of the funding agreement.
Factyle makes mobile applications. They began with Smartr and swivel to Cinemagram.
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