Content company that Wikia is the actuality of its relaunch in addition of 10.8 million $ in the series C financing today in a press soon release which will be sent to the tech media user generated. The funding was led by institutional Venture Partners, with a follow-up of existing investors Bessemer Ventures Partners and Amazon.com. [SEC filing here.]
The company, which is already profitable and will remain "profitable for years", according to its CEO, will use the money to support its mobile and video efforts. The additional funding total funding Wikia is now 25 million $.
Founded by Jimmy Wales and Angela Beesley, Wikia is a service of web hosting for wikis related vertical. Use of Wikia is free of charge for readers and editors, but unlike Wikipedia, it actually makes money through advertising on its scale. Dwarfed in reputation by its big brother, Wikipedia, collaborative now boasts one of the largest networks of content generated by users of games on the planet. It supports more than 250 communities K and 20 million pages of content generated by the user, 100,000 videos, 14 million photos, etc..
In fact, for the first time this month, overall traffic to Wikia hit 70 million unique visitors and pageviews, 1 billion is for players who are obsessed with the minute details of their favorite titles.
In April, the Organization has expelled a large overhaul, attempts to bring together the worlds of professional content creation and the madness of the user-generated content, but also provide a friendly and professional atmosphere to experience.
Before, it was a Confederation of community games, the blogs and wikis, but it recently moved to put all these pieces in a unified framework, lance hub pages and by opening the site up to more advertising. No longer it looks like Wikipedia of forgotten most younger brothers and sisters. It has the feel of a place of amusement. It also makes it much easier to find a lot of content to discover real gems (and most reliable voice) in the sea of UGC.
With its new funds under his belt, Wikia will attempt to move more aggressively on this road, in what CEO Craig Palmer calls the "post-editorial world". This means continuing to provide users with a platform that they have some property, where fans can hear their voices, but also one that is a conduit through which brands and advertisers can connect with fans and engaged users. The question, of course, is to find the right balance between the niche and the general public, and a balanced and objective content with the influence of the advertiser. It is a hard to find, but this is where things are moving.
Wikia is the final place for the people to pursue their interests in cooperation and share their knowledge on the web. With the help of Wikia, anyone can form new communities around any subject they like or are involved in more than 250 000 existing communities in reading or using new content. The Wikia Gaming Network supports many of the largest wikis gaming, including wiki, the wiki of World of Warcraft with over 95,000 articles. Wikia also hosts Wikianswers, a question of work and the location of the answer. With more of...
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