Google has just released the results of research on how various factors influence the launch of a smartphone, with data coming directly from the research. According to Matt Seitz, senior analytical lead author on the Blog of Google's Agency, research predict sales of smartphone "with more than 90% correlation throughout the launch cycle."
With these data, the giant research has updated the most important factors that determine whether or not a smartphone will launch in the arms of millions of fans, or to a public who either does not know the phone is, or simply don't care.
The most important factors in the launch of a smartphone arrive long before the phone is already available. According to research, generate buzz, well before the launch of the phone is a good way to keep the top of the head with consumers, concluded that an additional 1,000 stories leading up to the launch will generate a 9 percent gain in sales. In fact, 52% of the procurement-related searches occur prior to the launch of a phone, so as soon as a company markets the phone (with the news coverage, advertisements, promotions, etc.) will be the best phone on the market.
Video, in particular, seems to collect special interest in a device. Google points out that for every 1 million views a video product gets the week prior to launch, an extra boost of 11 percent discussed in the turnover.
But the preparation is not the only thing to remember. Timing is everything and Google learned that Thursday and Friday release dates usually have the best results. Marketing that is in line with a version of Thu/Fri date will give additional impetus to the time of the practical launch already.
It also turns out that when you sell is just as important as the way that you market, with users have a great interest in know more about smartphones on their smartphones. An extra 25 K mobile research will increase the sales of smartphone 17 percent the week of launch and growing 20% a month after its launch.
But the information is the key. Consumers spend more and more time to research on these products before they buy them - after all, you are semi-stuck with the phone you choose for about two years. Essentially, this means that retailers are more likely if they mould ads to users questions asked the most about their devices.
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