How Linden Lab hopes to find a second life in the creative mobile game

Linden Lab, the company that created second life and growing online community in one of the most colourful, a variety of online social networks in the world, makes some very different things for the first time in many, many years. The time is probably right: reports show recently, second life is the shedding of the users watching passive became the dominant interaction method. Gaming industry, notable Humble slave, who has previously worked with EA the Sims franchise, took over the helm of the Linden Lab as CEO in 2011, and now the company is putting out mobile products that look very different from its interesting, sometimes sordid past with second life.

Chief among the new efforts of Linden Lab's Creatorverse app which makes its way to the iPad app store early this month and the Android tablets this week, and which is designed around a very different kind of joint, creative game of second life. You can think of Creatorverse as a part of LittleBigPlanet and one part Prezi: users can jump and draw whatever they want and use various types of connectors and other tools, to join their sites before you run the whole thing live, which brings real style physics game. You can create buttons for the action of the trigger, and even build elaborate Rube Goldberg machine from a few simple creative items Creatorverse provides. Then you can share them with the community, build and test the creations of others.

From a virtual world that essentially parallels our own, albeit with a bit more freedom to his freak flag fly and free form app space where children and adults alike can use controls designed for multi-touch surfaces to build whatever they can imagine how does Linden Lab? It is a story that took me through the Humble in an interview.

"For me, when I joined the company, it seemed obvious to me that the company was actually shared creative space," he explained. "You know, second life is entirely made by the user, 3D space, creative, and I wanted to extend this concept to other platforms and other products. So we've launched four this quarter, probably by the end of this month, and we have just launched the first two. "

Creatorverse is one of these two recently launched titles and models is another. As Creatorverse is the idea of the creation of free form and explores the differently from second life. Users here create 3D spaces like second life, but something like a minefield resemble much more closely, which allows users to build shapes, they can be played instead of just simple textures. The game is available on steam for Mac and Windows. Linden life of the new approach is all about trying to knock down each channel, where audiences are interacting with an approach suited to this method of delivery.

"The next project is a Web experience called Dio, which is really hard to explain what I like. This is something like second life, without graphics, or Facebook, but is trying to be more creative, "humble," said another one of its four remaining projects. "So this is a Web experience and create your space, but within the spaces, each have their own avatar and avatar made inventory. The way in which you move from place to space is through the door, and you can make very easy things like mess [multi-user shared hack] or hobby space. "

The end result is a joint product called Versu, created by a former colleague of Sims 3 Richard Evans and interactive storyteller Emily Shaw. The idea here is to include in a joint history, something which is gaining popularity in the online sphere, as is evidenced by the traction boot writing social Wattpad is seen. But with Versu, Linden Lab added an element of games, interactive stories, which essentially allows players to create their own characters, who then write it yourself. It seems like a clever way to capitalize on the trend, which the observer has become second life players in the history of the observers.

"It's a procedural, interactive stories," explains modes. "Basically you have specified the motives and behavior of individual characters, and the plot is generated as you go, and every time it's different."

Linden Lab is trying a bunch of different approaches, each outside its comfort zone, in an attempt to suss, where users are now the way it back when it hits something that resonated with second life. Part of their approach to second life survivors, Minecraft. Linden is also reaching back to the Internet the first online communities, to see whether there is still value in these and playing with the mechanics of mobile games that have made angry birds and other similar titles so successful. The approach is an experimental course, and risks suffering a lot of confusion as Peter Molyneux recent release with 22Cans, but humble says he believes that these new projects from Linden Lab thread the needle between innovation and fun and should resonate with a new generation of creative online users.


Second Life is an Internet-based 3D virtual world where the inhabitants-known as "Residents" can create, buy, sell and experience virtual content. While the foundation of the world was created and is still hosted by Linden Lab, almost all of the content is user generated, reporting more than 250 terabytes of data. With nearly 15 million registered users from over 100 countries and a fully functioning economy with more than 300 million Linden dollars are second-year deals ...
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